To start a new blog page. Log in and go to the dashboard >> Site Map >> Leftclick on the Blog page >> Add page >> Select the Blog page style >> Give it a name. and add the page.
Left click and visit the new page.
Edit the page and in this first small red box add teaser text or the 1st 4-5 lins of your blog.
then add the rest of the content in the large block below it.
This section is where you put the rest of your blog.
Blog topics could be what you are working on. How to do something. Ask for ideas or stories once you get a readership. Tell a story like how you were inspired to write the books, or create an piece of art. Historical story on the history of side shows. Or why you drew pictures on toast.
At somepoint you may want to let people register and start building a potential client list.
Two writers blogs I ahve been following are:
http://www.thebookdesigner.com/
http://www.thecreativepenn.com/
They might give you some ideas or tips.
Keep up the good work.
Jerry